Comments on: Is ESB the Starting Point for SOA? http://myarch.com/is-esb-the-starting-point-for-soa Builds and bytes Wed, 17 Mar 2010 11:08:26 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Anders Tornblad http://myarch.com/is-esb-the-starting-point-for-soa/comment-page-1#comment-4786 Anders Tornblad Mon, 19 Feb 2007 07:50:37 +0000 http://myarch.com/is-esb-the-starting-point-for-soa#comment-4786 I couldn't agree more. One of the biggest problems faced by the SOA community today are technology vendors trying to ride the buzzword waves. Everybody wants to do SOA, so if you can come up with a way to add SOA to the name of your product suite name, you're probably making a lot of money. For me, SOA is about addressing changing business needs, improving less-than-optimal business processes, and identifying bottlenecks and low-hanging fruit for turning good business into great business. The technology to use in the process is not in scope for professional business architects and solution architects really doing SO. I couldn’t agree more. One of the biggest problems faced by the SOA community today are technology vendors trying to ride the buzzword waves. Everybody wants to do SOA, so if you can come up with a way to add SOA to the name of your product suite name, you’re probably making a lot of money.

For me, SOA is about addressing changing business needs, improving less-than-optimal business processes, and identifying bottlenecks and low-hanging fruit for turning good business into great business. The technology to use in the process is not in scope for professional business architects and solution architects really doing SO.

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